23 Chapter 23: Storytelling and persuasion

Learning outcomes

At the end of this chapter, you should be able to

• Describe how data analysis is used in story telling
• Describe tools for persuasive storytelling
• Evaluate effectiveness of storytelling with data analysis

Chapter content

Note: include practice and knowledge checks throughout chapter

Tutorial video

Note: include practice and knowledge checks

Mini-case video

Note: include practice and knowledge checks